Somners Real Estate Commission and Selling Fees
The Somners team brings together considerable experience across property analytics, advertising, marketing, public relations, media, sales and technology. As a seller, you benefit from that broader expertise throughout the campaign, from understanding and positioning your property through to its presentation, promotion, buyer communication and negotiation.
That breadth of expertise is built into the comprehensive selling service Somners provides, supported by competitive real estate commission. Our focus is on giving your property the research, preparation, marketing and campaign management it deserves while keeping the fee for our service clear and commercially reasonable.
Every property and sale is different, so we discuss commission with you as part of preparing your individual selling proposal. Your local Somners agency team will explain the proposed commission, how it is calculated and the expected campaign costs before you decide to proceed.
A Selling Service Built Around Your Property
Somners began in property analytics, and research remains an important part of how we approach real estate. Before bringing a property to market, we take the time to understand the home, its local market, relevant comparable sales, current competition and the characteristics most likely to matter to prospective buyers.
That understanding helps shape how the property is positioned, presented and marketed. Our broader experience across advertising, marketing, media, sales and technology also contributes to the way each campaign is prepared and managed.
Throughout the campaign, your local Somners agency team manages buyer enquiries, inspections, follow-up, feedback, offers and negotiations while keeping you informed as the sale progresses.
What Your Commission Covers
Your Somners sales commission covers the agency service involved in representing you throughout the sale of your property.
This includes property and market research, advice on sale strategy and presentation, campaign preparation and management, buyer enquiries and inspections, follow-up with prospective purchasers, seller updates, offer management and negotiation.
The service is tailored to your property, its market and the circumstances of your sale, allowing the campaign to be developed around the buyers, presentation, marketing and sale strategy most appropriate for your home.
Commission and Marketing Costs
Real estate commission and property marketing costs are separate parts of many selling campaigns. Commission pays for Somners to act as your real estate agency and represent you throughout the sale, while marketing expenditure supports the advertising and presentation of your property to prospective buyers.
One of the advantages of a sales commission is that you only pay it once your property sells and the transaction settles, so there is no up-front payment for Somners' agency service. Marketing costs are separate because they relate to services used during the campaign and may need to be paid as they are incurred.
Depending on the property and campaign, marketing can include professional photography, floorplans, property portal advertising, signage, video, social advertising, print material and other services selected for the campaign.
Your local Somners agency team will discuss the recommended marketing approach and expected costs with you before the campaign begins, so you have a clear understanding of the complete selling proposal.
Your Commission Is Agreed Before You Proceed
Real estate commission in Queensland is negotiated between the seller and the agency. The commission proposed by Somners will reflect your property, the proposed campaign and the service involved in representing you throughout the sale.
Before you appoint Somners, your local agency team will explain the proposed commission and any relevant campaign costs. The agreed commission is recorded in writing as part of the agency appointment together with relevant fees, charges and authorised expenses.
This means you can understand the commission, the proposed campaign, the services Somners will provide and the expected costs before deciding to proceed.
Talk to Somners About Selling
You are welcome to speak with Somners at any stage, whether you are preparing to sell, considering a sale in the future or simply want to understand what selling your property could involve.
We can provide a free property appraisal, discuss how we would approach your sale and prepare a commission and campaign proposal tailored to your property. There is no obligation to proceed simply because you have spoken with us or requested an appraisal.
