What Happens When You Sell With Somners?
Selling your property with Somners begins with understanding your property, what you would like to achieve and how your property sits within the current market. From there, your local Somners agency team can guide the sale from appraisal and strategy through to marketing, buyer engagement, negotiation and settlement.
The Somners team brings together considerable experience across property analytics, advertising, marketing, public relations, media, sales and technology. As a seller, you benefit from that broader expertise throughout the campaign, from understanding and positioning your property through to its presentation, promotion, buyer communication and negotiation.
Every property and seller is different, so the process is shaped around your home, your circumstances and the market in which you are selling. You are welcome to start the conversation at any stage, whether you are ready to sell, planning ahead or simply want to understand your options.
Start the Conversation with Somners
Your first conversation with Somners is about your property and what you would like to achieve. You may already be preparing to sell, considering a move later in the year, coordinating another purchase or simply interested in establishing where your property currently sits in the market.
From there, we can provide a free property appraisal, discuss the current market and begin considering the practical options available to you. There is no obligation to sell simply because you have requested an appraisal or spoken with our team.
You can learn more about our approach at Property Appraisals with Somners.
Understand Your Property and Its Market
Somners began in property analytics, and research remains an important part of the way we approach real estate. We consider relevant comparable sales, current competition, local market conditions and the characteristics of your property that may influence how buyers respond.
Where appropriate, an inspection allows us to understand details that property data alone cannot fully describe. Presentation, renovation quality, layout, natural light, outlook, privacy, outdoor areas, street position and the way the home functions can all contribute to its market position.
We also consider where the property sits within its local area and the buyers most likely to be attracted to it. That understanding becomes the foundation for the selling strategy, presentation and marketing that follow.
Build a Selling Strategy Around Your Property
Once we understand the property and your objectives, your Somners team can develop a strategy for bringing it to market.
This includes considering timing, the likely buyer market, property preparation, price positioning and the most appropriate method of sale. Depending on the property and circumstances, that may involve private treaty, auction or another suitable approach.
We also identify the characteristics that should be brought forward in the campaign. Architecture, land, renovation, outlook, location, accommodation, lifestyle, development characteristics or other features can influence why a buyer chooses one property over another. Understanding those strengths gives the marketing a clear direction from the beginning.
Your Appointment, Commission and Campaign Costs
Before you decide to proceed, your local Somners agency team will explain the proposed commission, how it is calculated, the recommended marketing approach and the expected campaign costs.
If you choose Somners, the agency appointment records the services we are engaged to provide, the agreed commission and relevant authorised expenses. For residential property sales in Queensland, this is documented through the Residential Agent Appointment or Reappointment, commonly known as Form 6.
Where Queensland's seller disclosure scheme applies, the required disclosure material also needs to be prepared and provided to the buyer before they sign the contract. Your solicitor or conveyancer can assist with preparing the necessary legal documentation, searches and certificates.
Prepare and Market Your Property
With the strategy established, attention turns to preparing the property and building the campaign.
Your Somners team can discuss presentation, maintenance, gardens, furniture placement, styling and other preparation that may help the property present well to its likely buyers. The recommendations depend on the home and what will contribute meaningfully to its presentation and market position.
Our marketing approach draws on Somners' experience across advertising, marketing, public relations, media and property publishing. Depending on the campaign, this can include professional photography, floorplans, property copy, signage, major property portals, the Somners property platform, buyer database activity, social advertising, video, aerial photography and other appropriate channels.
The property's strongest characteristics inform the campaign from photography and written presentation through to the way it is introduced to prospective buyers.
Launch, Buyer Engagement and Communication
When your property is ready, the campaign is launched across the agreed marketing channels and our focus moves increasingly towards buyer engagement.
Your Somners team manages enquiries, open homes and private inspections, responds to buyer questions and follows up interested purchasers as the campaign develops. This gives us an increasingly detailed picture of who is engaging with the property and the strength of that interest.
Buyer feedback, inspection activity, repeat interest, enquiries and emerging offers also provide useful market information. We interpret that information in context and keep you informed about how the campaign is progressing and where genuine buyer interest is developing.
The market can continue to change while your property is for sale, so our research and assessment continue throughout the campaign. Where the information supports an adjustment to the strategy, we can discuss the available options with you and explain the reasoning behind them.
Offers and Negotiation
As buyer interest develops into offers, Somners represents you through the commercial discussions and negotiation.
An offer can involve more than price. Deposit, settlement timing, finance, building and pest conditions and other terms can all form part of the proposal. Your Somners team will communicate offers to you, provide relevant market context and help you understand the buyer's position from a sales perspective.
You remain in control of the decision. We provide advice, manage communication with buyers and negotiate in accordance with your instructions, while you decide whether an offer and its terms are right for you.
Where there is interest from more than one buyer, our role includes managing those conversations carefully and giving genuine purchasers the opportunity to put forward their strongest position.
From Contract to Settlement
Once you and a buyer reach agreement and the contract is signed, Somners continues to support the transaction as it progresses towards settlement.
Your solicitor or conveyancer manages the legal and conveyancing aspects of the transaction, while our agency team remains involved with buyer and seller communication, access arrangements and other matters connected with the property and sale.
Where the contract contains conditions, we continue coordinating the sales side of the transaction as those matters are addressed. As settlement approaches, this can include arranging the buyer's pre-settlement inspection and coordinating keys, remotes and other property access items.
Once settlement is confirmed, the sale is complete and possession can be handed over in accordance with the contract.
A Selling Process Built Around You
Throughout the campaign, your local Somners agency team will keep you regularly updated so you have a clear understanding of exactly where your sale stands. We keep you informed about buyer activity, inspections, feedback, offers and any important developments as they occur, so you are never left wondering what is happening with your property.
The major decisions remain yours, supported by our research, market knowledge, campaign experience and representation. The process is structured so each stage receives proper attention while remaining flexible enough to reflect your property, your priorities and the way the market responds.
From the first appraisal through to settlement, Somners brings together property intelligence, marketing, sales expertise and personal agency service around one objective: representing you and your property throughout the sale.
Talk to Somners About Selling
You are welcome to get in touch at any stage. You may be ready to begin, considering selling in the future, interested in a free property appraisal or simply looking for a better understanding of what selling your property could involve.
Tell us a little about your property and what you are considering, and your local Somners agency team can help from there.
